FOX Factory — parent company to BDS Suspension, Easton Cycling, FOX, JKS Manufacturing, Marzocchi, Outside Van, RaceFace, Rocky Ridge and Zone Off-Road — recently launched its signature community investment program called Trail Trust, aiming to deliver sustainable adventure to everyone with nonprofit partners worldwide. This means promoting the conscientious use of land amongst outdoor enthusiasts and protecting our shared playgrounds. It also requires expanding opportunities within the outdoor sporting industry, diversifying the populations that participate in power sports — because everyone deserves the thrill of adventure.
“Trail Trust represents FOX Factory’s commitment to the future and plays a pivotal role in activating the Planet Pillar of our FOX Factory Frontiers sustainability strategy. This is the beginning of our pursuit of a future where people and planet come first, and where adventure is never done,” said Jackie Martin, FOX Chief Purpose and Inclusion Officer. “We’re in a unique position to do more to positively impact the environments where we live, work and play — both from a responsible and safe land use perspective as well as connecting people of all backgrounds and abilities to the outdoors.”
As part of this launch FOX Factory has already awarded approximately $500,000 in Trail Trust funding, including these OHV and cycling organizations:
Bearings Bike Works; Bicycle Industry Employers Association; Catalyst Sports; Ecology Action; Georgia Cycling Association; Grow Cycling Foundation; Indigenous Youth Mountain Bike Program (Canada); Jasper Bike Club; National Off-Highway Vehicle Conservation Council; National Interscholastic Cycling Association - Girls Riding Together Program; Oregon Timber Trail Alliance; Off-Road Business Association (ORBA) - One Voice Foundation; Pisgah Area Southern Off-Road Bicycle Association (SORBA); Post Wildfire Off-Highway Vehicle Recovery Alliance; Prima Tappa Athletic Club; Roswell Alpharetta Mountain Bike Organization; Santa Cruz Mountains Trail Stewardship; Sierra Buttes Trail Stewardship; Tread Lightly! and Taiwan Mountain Biking Association.
“We’re very proud to be partnering with the FOX Factory’s Trail Trust Program in an important effort to recover and reopen critical multi-use recreation facilities after they have been devastated by intense wildfires or other natural disasters,” said Don Amador, Post Wildfire OHV Recovery Alliance President. “Our post-fire volunteer projects are a great way to bring the motorized and non-motorized recreation communities together so that our sustainable trail networks can be protected for current and future generations.
“PWORA commends the Trail Trust program for its commitment to enhance responsible recreational use of public lands and is an excellent example of the important role that industry has in partnering with non-profits to improve access to diverse environmentally sound backcountry adventures in the great outdoors.”
Tread Lightly! executive director Matt Caldwell echoes the same sentiment.
"With the influx of people wanting to enjoy outdoor recreation, the stewardship and educational efforts of Tread Lightly! are more important than ever," he said. "We are so thankful for organizations like FOX Factory that recognize this and have taken an active role to do their part by giving back to public lands through the Trail Trust Program.”
How to apply
Trail Trust program information, eligibility criteria, and the application form can be found here. Applications are accepted on a rolling basis and are evaluated quarterly by the Trail Trust review committee. For specific questions about the Trail Trust initiative, email giving@ridefox.com.
FOX is committed to integrating sustainability throughout the company’s business operations and community impact programs. Trail Trust is one of many initiatives aligned with the company’s new environmental, social and governance program. For more information on its Environmental, Social, and Governance (ESG) roadmap, go here.
